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About Us

It all began with a simple vision to support local Emirati businessmen with limited working capital.

With thorough research and assistance from international business consultants and local advisors, we embarked on our 50-year journey.

Our mission has always been to empower local businesses in the UAE.

Our vision is to stay relevant and provide the most sought-after products that align with Emirati culture, norms, and habits.

We have built an extensive international food network dedicated to enhancing the quality of our products through collaboration with manufacturers worldwide.

Our relationships with numerous trustworthy suppliers enable us to deliver safe and reliable food; by close cooperation with these suppliers, ensuring rigorous production standards, quality, and hygiene controls are met to provide superior products.

Acknowledging the diversity of today’s eating habits, we have implemented flexible systems to meet a variety of customer demands.

We are always seeking to enhance our product quality and introduce new offerings.